@2026 Daniel Messina

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@2026 Daniel Messina

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@2026
Daniel Messina

Local Time

1:48:35 PM

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Plannest

Plannest

Overview

THE PROBLEM

Every personal trainer struggles daily with back-office tasks like scheduling appointments, processing payments, and building a personal brand. As a PT, you aren't just handling administrative work—you also have to dedicate time to your own workouts.

Because of these constant demands, you end up with a completely packed schedule and absolutely zero free time.

Every personal trainer struggles daily with back-office tasks like scheduling appointments, processing payments, and building a personal brand. As a PT, you aren't just handling administrative work—you also have to dedicate time to your own workouts.

Because of these constant demands, you end up with a completely packed schedule and absolutely zero free time.

THE SOLUTION

Plannest is designed to help you increase your personal training revenue while saving you hours of admin work every month.

Instead of getting bogged down by back-office tasks, you can now automate the heavy lifting.

Stop wasting time on bureaucracy. Plannest handles the complex client management so you can finally regain your free time and focus your energy on what you do best: training your clients and improving your services.

Plannest is designed to help you increase your personal training revenue while saving you hours of admin work every month.

Instead of getting bogged down by back-office tasks, you can now automate the heavy lifting.

Stop wasting time on bureaucracy. Plannest handles the complex client management so you can finally regain your free time and focus your energy on what you do best: training your clients and improving your services.

YEAR

2023 - Now

Ongoing

ROLE

CO-Founder, Project Manager, Designer

WORK

Interaction & Development, Concept, Research, Customer Service, Web Design, Vibe Coding

View Site

Targeting every personas to solve relatives problems

While we initially launched as a dedicated management tool for personal trainers, our continuous market research and direct feedback from users revealed a much larger opportunity. We realized that to truly revolutionize fitness management, we couldn't just stop at independent coaches. We had to expand our vision, stepping up to include gyms and creating a fully integrated platform that empowers the entire ecosystem.

Personal Trainers need to organize and track paymenths.

Digital payments management, clients with auto packages sessions track, personal link in social bio.

Clients need to book themselves and pay online.

Every client can manage documents, payments and bookings autonomously.

Gyms need to monitor performance and reputation.

Every gym alwas know how every PTs works, his reputation and also recive a public link in social bio.

Learning the Laser Focus

Italian Innovation and Culture Hub, San Francisco

September 2025

Visiting San Franciscoreshaped my perspective on what it means to build a startup. Being in the heart of innovation taught me how to accept failure as part of the process, build meaningful networks, and recognize the true value of a solid team.

Learning the Laser Focus

Italian Innovation and Culture Hub, San Francisco

September 2025

Visiting San Franciscoreshaped my perspective on what it means to build a startup. Being in the heart of innovation taught me how to accept failure as part of the process, build meaningful networks, and recognize the true value of a solid team.

Accept and Understand where you failed, then reproduce

When you enter the startup world, you have to accept the elephant in the room: you will probably fail.

Admitting you are wrong and understanding how to move forward is a really difficult skill to learn, especially when you are judging your own project. With Plannest, we faced many obstacles. These problems forced us to change our direction—sometimes later than we should have, to find our real target audience.

While our initial strategy was to sell directly to Personal Trainers, the road showed us that partnering with gyms was the real key to unlocking our acquisition.

When you enter the startup world, you have to accept the elephant in the room: you will probably fail.

Admitting you are wrong and understanding how to move forward is a really difficult skill to learn, especially when you are judging your own project. With Plannest, we faced many obstacles. These problems forced us to change our direction—sometimes later than we should have, to find our real target audience.

While our initial strategy was to sell directly to Personal Trainers, the road showed us that partnering with gyms was the real key to unlocking our acquisition.

black and gray escalator inside building

topless man in black shorts carrying black dumbbell

FitnessGym

Build your strength, change your tomorrow.

4.7

(302)

Welcome to the Powered Gym booking page, your go-to gym in the province of Bergamo.

a young man wearing glasses standing in front of a mountain

Edoardo Santo

4.7

(302)

Prenota una prova

FitnessGym

Build your strength, change your tomorrow.

4.7

(302)

Welcome to the Powered Gym booking page, your go-to gym in the province of Bergamo.

Edoardo Santo

4.7

(302)

Prenota una prova

The Gym Pivot was entirely developed by me using vibe coding tools.

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Building a Must to Have Software.

When you deal with this kind of audience, you have to remember the 80/20 rule. Just focus on what they really need, and that will be enough to catch their attention. Plannest is a very simple tool that perfectly fits the way fitness professionals work.